Business Scan | Distribution & Market Access Services

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Optimizing Reach. Enhancing Availability.
Expanding Impact.

In Iraq’s complex pharmaceutical landscape, it’s not just about getting products into the country — it’s about getting them to the right hands, at the right time, in the right place. At Business Scan, we offer Distribution & Market Access Services that help you go beyond logistics, empowering you to achieve nationwide reach, operational efficiency, and sustained access to healthcare providers and patients.

Know where your products go and how they get there.

Distribution Channel Mapping

Gain full transparency over how medicines flow across Iraq — from factory to pharmacy.

Mapping of retail, wholesale, and institutional distribution networks
Regional market coverage analysis
Identification of operational gaps and access barriers

Data that keeps your logistics on track.

Supply Chain Intelligence

We monitor supply consistency, stock availability, and potential disruptions to keep your brand visible and responsive.

Product availability audits across cities and provinces
Inventory turnover and shelf presence evaluation
Early warning alerts for logistical risks or stock shortages

Get inside Iraq’s public and private access mechanisms.

Market Access Strategy Support

We help you design effective market access strategies aligned with procurement realities and pricing dynamics.

Guidance on public tender participation and contract bidding
Access point mapping (private clinics, public hospitals, NGOs)
Local pricing strategy and reimbursement trends analysis

Stay ahead of your rivals.

Competitive Landscape Monitoring

Track movements in your therapeutic segment and respond strategically to shifts in the market.

Alerts on competitor product launches, pricing moves, and marketing activities
Analysis of salesforce allocation and regional focus
Market share fluctuations by segment, brand, or distributor